What I hope that we as the medical community, and Figs as a company, can learn from the past 48 hours is that impact is so much more important than intent. As a PA, I empathize with my DO and RN colleagues. I know how frustrating it can be when the general public isn’t informed about your profession, your skills, and your qualifications. As a woman in medicine, I felt the sting of being represented as “silly” or “ditzy” or “a dummy.” I can’t imagine how hurt our DO & RN family felt when they saw that ad, with their title, created by a brand that is supposed to serve them.